You’ve already known everything about the pre-set queues (categories) and what type of status updates to add to each one of them.
So it’s time for some strategic social planning that involves some math.
Say you’re going to do two updates a day, five days a week (and for the record, that’s just the best frequency).
That would add up to 10 updates a week. With four weeks in a month, that adds up to 40 total updates per month.
If you have 6 categories (say, the 6 starters queues that come with DigitalOcto), you only need 8 updates per category/queue, per month – 8 Inspirational/Funny, 8 blog posts, and so on.
2 x 5 = 10 x 4 = 40 updates / month
in other words
8 updates/queue a month
Doesn’t sound so tough, does it? You can easily sit down for an hour or two once a month and write those out in advance.
Here is how your calendar will look like with the pre-set queues:
Of course, that’s assuming you’re going with an even split between your categories (only Question and Tip queues are planned for once per week). We highly recommend starting out that way, just because it’s the easiest. Over time, it will become more and more apparent which types of updates resonate the most with your specific audience, and you can make adjustments, but for now, just wait and watch what happens.
Over time, you’ll see what your audience likes the best, and you can adjust your strategy as you go. The important thing is to start keeping track of those things now, so you can make those adjustments whenever you need to.
The good news is that you don’t necessarily have to write unique updates for every single social media network — otherwise, you’d be writing hundreds of them every month! DigitalOcto allows you to publish the same update across multiple social networks if you want, so you can use the same update promoting a blog post on Facebook that you do on Twitter.
The other bit of good news that we have pre-made visual posts for almost all categories so you can use them to make things even fast and easy.
Finally, some people feel compelled to leave empty spots in their social media calendar, for the unpredictable, spur-of-the-moment things that they may want to share later on. My advice, though, is to not bother.
Go ahead and fill up your calendar, and if something comes up later that you feel compelled to jump on and share, just do it! You can always bump a pre-scheduled update to a later time, or even just post a spontaneous update in addition to the ones you have scheduled. Nobody’s going to penalize you for posting an extra update every now and then!
Start with your first post now: